Case Study nr 2


Case 2. The client and summary of results

Client Background: A niche fashion accessory ecommerce store specializing in headwear (caps, hats, and beanies). 

Summary of our results:

  • +67% increase in sales

  • Without Ads, from the same organic traffic

  • Without product discounts

Situation and Objectives

We guaranteed a minimum 20% increase in the sales and worked diligently to enhance the company’s profitability.

Unique customer demographics: Over 90% of customers were teenagers, predominantly from rural areas 75%. Challenge: Increase sales without paid advertising or site-wide discounts. 

Analysis & Strategy

Initial Understanding: Conducted detailed customer profiling to understand buyer psychology and tailored the website and content accordingly.

Emotional Triggers: Integrated emotional triggers throughout the website, enhancing the shopping experience with the Emotional Selling Proposition (ESP).

On homepage, you’ll find a powerful and intriguing message: “We don’t sell our products to wimps” (in Romanian: Produsele noastre nu sunt destinate pămpălăilor), and we’ve explained that ‘wimps’ represents individuals lacking in personality. This message is designed to engage and captivate our audience.

Product page. We’ve renamed the ‘Add to Cart’ button to ‘Grab your Cap,’ and below the button, we’ve added the message ‘Share Your Style.

Social Proof: We strategically featured well-known celebrities who wore similar style accessories on the client’s blog, harnessing the power of social proof.

Bundled Packages – Targeting Teenagers with Relationships: Our strategy involved selling bundled packages (usually 2 caps), specifically tailored to teenagers who had girlfriends, boyfriends, or close friends. This approach tapped into the concept of shared styles and experiences. It also served as a pricing strategy, as bundling prevented visitors from easily comparing prices with competitors.


+63% sales increase

From the same organic traffic

May we call Epic Results?

No matter how perfect you think your marketing is, we discover opportunities to make it better.
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Our Epic Results, Their Words

Ruxandra Bitu, Owner Frinks

A remarkable ROI increase of +4175% was achieved for this top beverage distributor in only two months.

“Frinks partnered with top agencies but struggled with profitability. Profitabil quickly understood our business and guaranteed a minimum 25% increase in sales conversion rate and profitability. But they did 10 times more.

In about 2 months, we witnessed a remarkable +253% boost in sales conversion rate and outstanding profitability. Profound professionalism, unmatched expertise—stand out from other experts.”

Cristina Man, General Manager Valoris

From a startup call center to a leading company in the BPO market with 10 million EUR turnover.

“We have been exclusively working with Profitabil for 16 years on digital marketing consultancy.

The consistent number of leads generated over the years has been a significant factor in Valoris’ development: from a startup call center with 6 people in 2006 to the largest Romanian-owned Business Process Outsourcing company, with 600 employees and a 10 million EUR turnover in 2021.”

More Case Studies

  • 124 EUR sales return for every 1 EUR spent

  • +4175% ROI increase and +253% in sales conversion rate

  • 82% reduction in Google Ads cost per sale

The Secrets Behind these Epic Results.
Case 3. Passenger Transportation industry
  • 408% increase in bookings/sales

  • Maintaining the same Ads budget.

CASE 4. Tools and Equipment Industry
  • 80% increase in sales

  • With a reduced Ads budget by 42%

Case 5. B2B Lead Generation
  • 1122% increase in leads

  • Maintaining the same Ads budget

No matter how perfect you think your marketing is, we discover opportunities to make it better.
✓ Expect Become your organization’s hero.
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7 small adjustments to the product page, resulting in a +96% increase in sales conversion.

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