Case 2. The client and summary of results
Client Background: A niche fashion accessory ecommerce store specializing in headwear (caps, hats, and beanies).
Summary of our results:
Situation and Objectives
We guaranteed a minimum 20% increase in the sales and worked diligently to enhance the company’s profitability.
Unique customer demographics: Over 90% of customers were teenagers, predominantly from rural areas 75%. Challenge: Increase sales without paid advertising or site-wide discounts.
Analysis & Strategy
Initial Understanding: Conducted detailed customer profiling to understand buyer psychology and tailored the website and content accordingly.
Emotional Triggers: Integrated emotional triggers throughout the website, enhancing the shopping experience with the Emotional Selling Proposition (ESP).
On homepage, you’ll find a powerful and intriguing message: “We don’t sell our products to wimps” (in Romanian: Produsele noastre nu sunt destinate pămpălăilor), and we’ve explained that ‘wimps’ represents individuals lacking in personality. This message is designed to engage and captivate our audience.
Product page. We’ve renamed the ‘Add to Cart’ button to ‘Grab your Cap,’ and below the button, we’ve added the message ‘Share Your Style.
Social Proof: We strategically featured well-known celebrities who wore similar style accessories on the client’s blog, harnessing the power of social proof.
Bundled Packages – Targeting Teenagers with Relationships: Our strategy involved selling bundled packages (usually 2 caps), specifically tailored to teenagers who had girlfriends, boyfriends, or close friends. This approach tapped into the concept of shared styles and experiences. It also served as a pricing strategy, as bundling prevented visitors from easily comparing prices with competitors.
+63% sales increase
From the same organic traffic
May we call Epic Results?
Our Epic Results, Their Words
Ruxandra Bitu, Owner Frinks
“Frinks partnered with top agencies but struggled with profitability. Profitabil quickly understood our business and guaranteed a minimum 25% increase in sales conversion rate and profitability. But they did 10 times more.
In about 2 months, we witnessed a remarkable +253% boost in sales conversion rate and outstanding profitability. Profound professionalism, unmatched expertise—stand out from other experts.”
Cristina Man, General Manager Valoris
From a startup call center to a leading company in the BPO market with 10 million EUR turnover.
“We have been exclusively working with Profitabil for 16 years on digital marketing consultancy.
The consistent number of leads generated over the years has been a significant factor in Valoris’ development: from a startup call center with 6 people in 2006 to the largest Romanian-owned Business Process Outsourcing company, with 600 employees and a 10 million EUR turnover in 2021.”